I signed up for a newsletter put out by Aaron Shephard, and it's about linking your website to Amazon correctly. Here's his URL, http://www.aaronshep.com/
It's a pretty comprehensive listing on how to correctly link your books through Amazon. He has many other articles also you can look through to get new, innovative ideas of publishing your book. Aaron's book is a wonderful resource and it's called, AIMING AT AMAZON, The NEW Business of Self Publishing.
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