How, When and Why to Send Press Releases

I just read an interesting article by Esther Schindler entitled "The Care and Feeding of the Press." It offers invaluable advice on how to approach the press in the most professional and effective manner possible with your press releases, etc.. It's definitely worth a read for not only PR people but anyone doing book marketing. URL follows:

http://www.netpress.org/careandfeeding.html

Galleys and advance reviews

My galleys are scheduled to arrive tomorrow, so I've been working on my press kit to include in the outgoing package. I found a great resource site at http://www.midwestbookreview.com written mostly by Jim Cox. What a great resource! Specifics as to what reviewers want to see and when. I've included the link on my right sidebar under writer links. Another great site is Dan Poynter's pages. He's the first king of self-publishing. http://parapublishing.com

I now have 18 requests for advance review copies. Those will also be going out this next week or so.

Am I crazy? Will this time spent pay off? Only time will tell. For the last four weeks I've been spending an average of 8-10 hours a day working on book marketing. I guess it's a good thing I don't have a significant other right now. LOL.