Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts
Thursday, May 8, 2008
US News and World Report Interview
Today I was interviewed by US News and World Report senior Editor Kimberly Palmer regarding the financial aspects of becoming a widow. The report is slated to appear in June, so I will post the link for the interview at that time.
Friday, April 18, 2008
Marketing and Getting Your Name out on the 'Net
First let me state I am a rank amateur on internet marketing. However, I am having a measure of success in this marketing venture to get information out about my soon to be released book.
I've been busy this week, literally glued to the computer (which this time of year, when it starts to get warm and beautiful out, drives me crazy) working on marketing, placing articles and getting my name and information out there.
Besides my several blogs, I have written 34 articles since January on grief, loss and renewal. This is interesting to me since after the loss of my husband, I could not write anything for almost three years. Now, I'm writing like crazy, in a good way, and loving it. (I've always been a writer and to not be able to write was very depressing, to say the least.) This was part of my grief process.
I've been placing the articles (approximately 650-1200 words each) on the better known free article sites. (I also blog every day). I have every one of these articles placed on the top 5 sites, and last night I worked about 5 hours placing articles on 80 other sites. You have to wonder, is it worth it? That answer, for me, is definitely. My articles have been picked up by everyone and anyone who is looking for info on grief, loss and bereavement. How do I know this? I have set up through my google alerts account, notice that come into my email inbox. My alerts are keywords related to what I write about. ie., grief, loss, widows, etc. I also have keywords set up in relation to my article titles. So, anytime an article is used and appears somewhere, I can find out exactly where it is. They have turned up in amazing places -- such as online radio pages, ezines, other article sites, blogs, webpages, online magazines, etc., etc. (People and places I don't even know post my articles) Bottom line -- they have to keep my contact info in place in the article, and it all links back to my website. Simple.
My book A Journey Well Taken: Life After Loss is coming out in June and I feel it's crucial to do what I can right now, before that event, to optimize my presence on the web. If anyone is interested in what I have done to get my information out there, I am also willing to pay it forward and share everything I'm doing. You can check out my blogs and websites to see what I'm playing around with. http://www.ajourneywelltaken.com, http://www.onwingspress.com, http://www.elainewilliams.org, http://www.ajourneywelltaken.blogspot.com. I also have blogs on wordpress, authorsden, technorati, multipy, 22x2com/blogs, isnare.com, qassia, selfgrowth.com. I started this entire process the end of December, beginning of January, and I've done it piece by piece since then, building upon my efforts. I created my own youtube video, my websites, articles and check out other people's grief, loss related blogs. Again, I find alot of these sources using google alerts. I also play around with google adwords to some degree. I also have a networking site on facebook and myspace.
I have 25 book testimonials from people in the grief and loss arena, not only widows and widowers, but grief, hospice counselors and life coaches. I contacted these people by searching for grief related websites.
If you google my name, Elaine Williams, a wealth of info comes up. Keep in mind this is only since January that my presence has been created. You can also find my other writing names linked to Elaine Williams.
Is it time consuming? It can be. It depends how much you want to get accomplished in the time frame you set. When I began this, I had no idea where I was going with it all, but I feel I have come a long way since January, and still have a long way to go. There is so much out there and you can tap into whatever suits your interests. You're only held back by your own fears of the unknown. So jump in there, challenge yourself and move ahead.
I've been busy this week, literally glued to the computer (which this time of year, when it starts to get warm and beautiful out, drives me crazy) working on marketing, placing articles and getting my name and information out there.
Besides my several blogs, I have written 34 articles since January on grief, loss and renewal. This is interesting to me since after the loss of my husband, I could not write anything for almost three years. Now, I'm writing like crazy, in a good way, and loving it. (I've always been a writer and to not be able to write was very depressing, to say the least.) This was part of my grief process.
I've been placing the articles (approximately 650-1200 words each) on the better known free article sites. (I also blog every day). I have every one of these articles placed on the top 5 sites, and last night I worked about 5 hours placing articles on 80 other sites. You have to wonder, is it worth it? That answer, for me, is definitely. My articles have been picked up by everyone and anyone who is looking for info on grief, loss and bereavement. How do I know this? I have set up through my google alerts account, notice that come into my email inbox. My alerts are keywords related to what I write about. ie., grief, loss, widows, etc. I also have keywords set up in relation to my article titles. So, anytime an article is used and appears somewhere, I can find out exactly where it is. They have turned up in amazing places -- such as online radio pages, ezines, other article sites, blogs, webpages, online magazines, etc., etc. (People and places I don't even know post my articles) Bottom line -- they have to keep my contact info in place in the article, and it all links back to my website. Simple.
My book A Journey Well Taken: Life After Loss is coming out in June and I feel it's crucial to do what I can right now, before that event, to optimize my presence on the web. If anyone is interested in what I have done to get my information out there, I am also willing to pay it forward and share everything I'm doing. You can check out my blogs and websites to see what I'm playing around with. http://www.ajourneywelltaken.com, http://www.onwingspress.com, http://www.elainewilliams.org, http://www.ajourneywelltaken.blogspot.com. I also have blogs on wordpress, authorsden, technorati, multipy, 22x2com/blogs, isnare.com, qassia, selfgrowth.com. I started this entire process the end of December, beginning of January, and I've done it piece by piece since then, building upon my efforts. I created my own youtube video, my websites, articles and check out other people's grief, loss related blogs. Again, I find alot of these sources using google alerts. I also play around with google adwords to some degree. I also have a networking site on facebook and myspace.
I have 25 book testimonials from people in the grief and loss arena, not only widows and widowers, but grief, hospice counselors and life coaches. I contacted these people by searching for grief related websites.
If you google my name, Elaine Williams, a wealth of info comes up. Keep in mind this is only since January that my presence has been created. You can also find my other writing names linked to Elaine Williams.
Is it time consuming? It can be. It depends how much you want to get accomplished in the time frame you set. When I began this, I had no idea where I was going with it all, but I feel I have come a long way since January, and still have a long way to go. There is so much out there and you can tap into whatever suits your interests. You're only held back by your own fears of the unknown. So jump in there, challenge yourself and move ahead.
Sunday, February 10, 2008
More Book Marketing and Publicity
Today I read a blog by publicity expert Don McCauley. The blog is here
http://freepublicitypro.blogspot.com/
The headline for the blog is "Create A Massive Publicity And Advertising Campaign For Little Or No Money". He's offered a lot of solid advice on creating your own campaign. In my ongoing marketing and publicity campaign for "A Journey Well Taken: Life After Loss," it was time well spent reading the entire blog.
http://freepublicitypro.blogspot.com/
The headline for the blog is "Create A Massive Publicity And Advertising Campaign For Little Or No Money". He's offered a lot of solid advice on creating your own campaign. In my ongoing marketing and publicity campaign for "A Journey Well Taken: Life After Loss," it was time well spent reading the entire blog.
Friday, January 18, 2008
Website updates and adding Media Kit
I've been busy most of the day updating the websites for A Journey Well Taken: Life After Loss. It's a time consuming business, this marketing. I did, however, have time to have my hair highlighted and it looks very nice, thanks for asking.
I've added a media kit/press room to my site with all kinds of good stuff for the media. Full size cover, two press releases, one for publications and another one for radio and production hosts, author bio, author pixs, review sheet and Journey excerpt, all in pdf format. My friend Shel Horowitz, www.frugalmarketing.com really helped me spruce up the press releases and bio.
The rest of the galleys went out today, about 30 in all so far. I'm working this weekend on galleys/queries for women's magazines and the remainder of the big pre-publication reviewers on my list. I also have a few large corporations I'm going to query to see if they'd like to purchase the book as a giveaway to their members.
I've added a media kit/press room to my site with all kinds of good stuff for the media. Full size cover, two press releases, one for publications and another one for radio and production hosts, author bio, author pixs, review sheet and Journey excerpt, all in pdf format. My friend Shel Horowitz, www.frugalmarketing.com really helped me spruce up the press releases and bio.
The rest of the galleys went out today, about 30 in all so far. I'm working this weekend on galleys/queries for women's magazines and the remainder of the big pre-publication reviewers on my list. I also have a few large corporations I'm going to query to see if they'd like to purchase the book as a giveaway to their members.
Tuesday, January 15, 2008
Galleys today
I worked on preparing the galley packages along with the advance review copies all day. Everything is ready to go. I'm mailing them all out tomorrow and then I'm taking a break. I've been going at it like crazy, although I did have time to get in some swing dance lessons last night. That was fun, it took me an hour to drive there, an hour lesson with about twenty other fun people, then an hour or so drive home. The weather's been a bit iffy the last few days, snow, snow flurries, ice with mud underneath. Oh well, spring has to be just around the corner, right?
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